With 55% of online shoppers
now making purchases through social media channels such as Facebook, Instagram or Pinterest, and 71% of consumers
turning to social media for shopping inspiration, it’s now more important than ever to make your brand, products and services shoppable on social media
– especially as more businesses transition to digital to adjust to the COVID-19 crisis.
Embraced by big brands and small businesses alike – such as Uniqlo
and Melbourne-based chocolate company Hey Tiger
– shoppable posts are becoming the way of the future. With research showing
that customers are more likely to buy when presented with a streamlined shopping experience, social commerce gives brands the opportunity to optimise the shopping experience across multiple channels and platforms, allowing their customers to purchase products at every step of the way.