With
55% of online shoppers now making purchases through social media channels such as Facebook, Instagram or Pinterest, and
71% of consumers turning to social media for shopping inspiration, it’s now more important than ever to make your brand, products and services shoppable on
social media – especially as more businesses transition to digital to adjust to the COVID-19 crisis.
Embraced by big brands and small businesses alike – such as
Uniqlo,
Ikea and Melbourne-based chocolate company
Hey Tiger – shoppable posts are becoming the way of the future. With
research showing that customers are more likely to buy when presented with a streamlined shopping experience, social commerce gives brands the opportunity to optimise the shopping experience across multiple channels and platforms, allowing their customers to purchase products at every step of the way.